I make products famous on the internet.

I work across growth, business development, content, community, and product for onchain teams, with a bias toward outcomes you can measure: integrations, volume, users, and attention.

See the receipts →
0 Raised by a client off content-led GTM
0 Impressions on my own X account
0 Volume moved through 1delta's Hemi program
0 Impressions, Hyperliquid India, built from zero
0 Community members, Hyperliquid India
0 Brands worked with across a decade

Built ecosystems with

1deltaHyperliquidStarknetPluto W2Cypher StrategyArtflowBubblemapsClayStack

What I’m doing now

The numbers above are the short version. The case studies, writing, and work behind them are in Work. The things I build for myself live in Products.

What I actually do

I help onchain products grow by owning the space between product and distribution: partnerships, integrations, community, content, launches, and the systems that make those channels compound.

Early stage is where I am most useful, especially when the product is real but distribution, positioning, or ecosystem growth still needs to be built.

I have worked in both full-time and contributor roles, and I am comfortable owning an entire growth function or dropping into a specific distribution problem.

Yes. Writing is part of how I do growth, from research and positioning to launch narratives, case studies, and long-form content that can carry distribution.

Book a call directly, or find me on X or LinkedIn.

02 / Work

The work, and what it did.

Latest first. Business development, ecosystem growth, and content for onchain teams. Every number below is one I actually moved.

Content/Social/Events/Full-stack marketing/India GTM
0 1 Run to Devcon

ETHKolkata

Organizer & Community GTM  ·  Current

Building Ethereum awareness across Kolkata and Eastern India through Run to Devcon, a community initiative for Devcon Mumbai.

  1. Growing a local community for protocol developers, indie hackers, founders, researchers, and Ethereum-curious builders
  2. Running content, partnerships, programming, and distribution for Kolkata's first dedicated Ethereum community initiative
  3. Hosting an independent Ethereum community gathering with the same mission, bringing builders together before Devcon
Community gathering ↗
0 Impressions across cohort one

Starknet Outpost

Program Lead  ·  Jun 2025 to present

India's first three-month crypto residency, funded by StarkWare.

  1. Owned the full founder lifecycle, from reviewing 150+ applications and selecting the cohort through mentorship, demo day, and follow-ups
  2. Worked hands-on with 15+ teams moving from idea to early product, and built the execution team from 0 to 5
  3. Drove ~80K launch video views, outperforming Base India's comparable campaign, and reached ~385K impressions across cohort one, up 180%, before the program closed in September 2025
  4. Supported breakout projects Aegis, Everyday, and Blockrooms. Each later received ecosystem grants
0 Impressions, built from zero

Hyperliquid India

Ecosystem Lead  ·  May 2025 to present

The country's home for the Hyperliquid ecosystem. Built permissionlessly, without Hyper Foundation backing.

  1. Grew the community from roughly 100 to 1,000+ members on product-driven content and direct engagement
  2. Ran ecosystem activations with Okto, Bullpen, Raga Finance, Liquid, and Based
  3. Led IRL execution end to end, from a trader-only session at ETHGlobal New Delhi to a 140+ attendee gathering during India Blockchain Week
  4. Generated $1.77M through a trading competition with Bullpen, giving brands identifiable crypto-native users to target
  5. Reached 1,150+ attendees across ETHGlobal Delhi and India Blockchain Week activations
  6. Grew Hyperliquid India from roughly 100 to more than 1,000 members across Pan India
  7. Wrote the canonical Hyperliquid architecture deep dive
0 Volume, up from $13.4K in four months

1delta

Marketing & Ecosystem Lead  ·  Jan 2025 to present

Onchain lending and borrowing API across 50+ chains and 200+ protocols.

  1. Joined as Marketing Lead, then expanded into ecosystem partnerships, founder outreach, and GTM
  2. Designed and ran a trading and activation program with Hemi that took volume from ~$13.4K to ~$3.61M between May and September 2025
  3. Worked integrations and ecosystem entry across a dozen chains and protocols, across a broad set of chains and protocols, plus 1:1 onboarding with 50+ users
  4. Built product-first content for the B2B pivot, scaling Twitter to ~895.4K impressions and 6.2K followers
  5. Co-organized DeFi Founder Club events in Dubai and Singapore
0 Traders onboarded in month one

Pluto

BD & Growth

Mobile-first perpetuals app on Hyperliquid.

  1. Onboarded 40 traders in the first month through direct outreach and affiliate partnerships across India, Malaysia, UAE, and Vietnam
  2. Managed 60+ leads in week one across a full BD pipeline
  3. Ran a campaign that went viral on Twitter
0 Client investment brought in

W2

Marketing  ·  Feb 2024 to Aug 2024

Hashed Emergent's marketing agency, built from the ground up. I was the first marketing hire.

  1. Worked India Blockchain Week 2024, including a launch video that pulled 35K+ views, 175+ reposts, and 500+ followers in three days
  2. Ongoing content drove a 13% LinkedIn engagement rate
  3. Led prospect and partner calls that brought in ~$100K in client investment, including one engagement closed at $20K against a $50K ask
  4. Built relationships with vendors and Tier-1 KOLs, backed by research notes and deal-focused content
0 Weekly reach, from 11K, no paid ads

Artflow

Marketing Consultant  ·  Sep 2023 to Dec 2023

Consumer creative platform. Grown entirely organically.

  1. Took weekly reach from 11K to 50K+ in under three months, with a 90K single-day peak off influencer placements lined up weeks in advance
  2. Drove the push to #1 Product of the Day on Product Hunt
  3. 250K+ impressions from UGC and community traction
0 Raised by a client off content-led GTM

Cypher Strategy

Founder  ·  May 2022 to Sep 2023

Content and marketing studio, started after four years of freelancing. Clients across SaaS, FinTech, and Web3.

  1. Worked with WriteSonic, Amber Group, Trace Network Labs, FanClash, MaziMatic, Tredence, and XR Couture
  2. Helped MaziMatic raise $12M and another client raise $6M off content-led GTM campaigns
  3. Drove $200K in NFT sales inside 24 hours for a client
  4. Scaled Infy from 0 to 55K followers in three months, and MaziMatic from 0 to 800K impressions in under 90 days
  5. Used SEO-led content to hit Google's front page in under four days on competitive keywords

Before that

2018 to 2025 Freelance B2B and Web3 writer across DeFi, restaking, lending, SaaS, and FinTech Self-employed
2022 to 2023 Reviewed pitch decks, evaluated products, and made warm introductions to investors Crimansqua
2020 to 2022 Contributing writer and editor, keeping articles accurate and properly cited Wikipedia
2020 to 2021 Founded a community with 19 other freelancers and gig workers ONECelibre
2019 to 2023 Early content, social, and editorial work, including Bubblemaps, ClayStack, mesha, and RevGenius Various
80+Students reached

Words to Wealth Workshop

Workshop & Content Initiative  ·  2023 to 2024

A practical workshop project around writing, audience-building, and turning knowledge into durable income.

Visit the workshop ↗

Writing

Latest first. Investigations, essays, and case studies from a decade in crypto. Every line links out to the original.

Investigation Exposing a16z's Hidden Control in Uniswap's Governance↗ Uniswap calls itself decentralized. The voting record says one fund keeps deciding what passes. Bubblemaps Investigation The Price of Hype Is Centralization in Memecoins↗ A $59B market grew 3600% in a year. Onchain, most of it traces back to a handful of wallets. Bubblemaps Essay Hyperliquid Is What Happens When Trading Becomes the Product↗ Most DEXs bolt trading onto a chain. Hyperliquid built the chain around the order book, and the architecture explains the numbers. Hyperliquid India Essay Why Builder Codes Are Hyperliquid's Core Economic Primitive↗ $13M in revenue and $550M+ in daily volume. Builder codes gave apps a native way to earn onchain. Hyperliquid India Research Stablecoin 3.0↗ Yield-bearing stablecoins are quietly becoming DeFi's reserve layer. How they work, and where they break. X Research $230M Vanishes, So Does Trust↗ WazirX's post-hack withdrawal programme read less like a lifeboat for users and more like one for the exchange. HackerNoon ResearchWhat Are Tokenized Stocks?↗A practical explanation of how real-world assets move onchain.Own Finance ResearchHow to Borrow Against Stocks Onchain↗Explaining onchain borrowing without selling the underlying asset.Own Finance ResearchWhat HIP-3 Means for Hyperliquid↗A closer look at Hyperliquid's HIP-3 and what it unlocks for permissionless markets.X Case studyThe Diwali Campaign Google Paid For↗A breakdown of the storytelling, timing, and cultural specificity behind Google's 2020 Diwali campaign.HackerNoon Research What Actually Happened Between FTX and Binance↗ It started with a deleted tweet and ended in a billion-dollar chain of events. A reconstruction. Voice of Crypto Case study $100K Raised in Under 10 Days for Delabs Games↗ How a stalling KOL round got closed, and how the collateral was distributed to make it happen. W2 Research TOKEN2049 Social Media Research and Insights↗ An analysis of the industry's biggest gathering, looking for the patterns nobody posts about. W2 Explainer A Peek Inside ClayStack's Restaking Process↗ Restaking makes no sense until staking does. Starting at the bottom and building up. ClayStack Explainer AVS, the Tech Leveling Up Restaking↗ Slashing conditions, operator strategy, and the awkward questions EigenLayer hasn't fully answered. ClayStack Playbook Content Marketing Playbook in a Nutshell↗ If the content has nothing to say, publishing more of it just tells more people. RevGenius

03 / Life

Outside the work.

Based in India, usually not at the address on file. What the last few years actually looked like.

Bangalore22–24 Darjeeling24 Bangkok24 Phuket24 Pune25 Dubai25 Abu Dhabi25 Kuala Lumpur25 Singapore25 Mumbai26 Sikkim26

Life

Thoughts I believe in.

A place for ideas that do not fit neatly into a client brief, product card, or launch report.

01 / Conviction

Build the room before you build the audience.

Communities become durable when people have a reason to return, contribute, and meet each other without needing a campaign every week.

02 / Practice

Make the product explain itself.

The best marketing is often a working interface, a useful research note, or a first interaction that lets someone understand the value without a sales call.

Road

Driving, mostly solo

Solo rides into the mountains whenever the schedule opens up. My 2024 reset was three months of exactly that, starting in Darjeeling and continuing through Bangkok and Phuket in time for Devcon.

Training

Four to five days a week

A push, pull, legs hybrid split. It is one of the few things on the calendar that rarely gets moved for a meeting.

Places

Bangalore, then everywhere else

Lived in Bangalore from 2022 to 2024, then three months in Pune. 2025 was Dubai, Abu Dhabi, Kuala Lumpur, and Singapore. 2026 so far is Mumbai and a solo run through Sikkim.

Reading

DeFi, stablecoins, and philosophy

Protocol architecture and stablecoin mechanics for work, geopolitics and philosophy for everything else, plus a long-running interest in where quantum computing eventually meets crypto.

04 / Products

Things I shipped without writing code.

I am not a trained engineer, but I build products around problems I understand deeply. Some are quick experiments. Others become infrastructure in my own life.

Product Actively used

Reptrack

Why I built itI wanted more than a workout logger. I wanted to understand whether I was getting stronger and leaner, why my performance changed, and what I should do next based on my actual history. I built the smallest useful version, used it, found what was missing, and kept iterating until the software began changing how I behaved.

React + TypeScript + Supabase + OpenAI + Gemini · PWA and mobile-first

Live Privacy-first

Where Did My Money Go

A personal finance visualizer that helps you see where your money actually went without sending your bank statements to a server.

Why I built itMost people do not need another budgeting dashboard. They need a clear answer to a simple question. Drop in a CSV, XLSX, or PDF and the app turns spending into an immediate visual story. Files are processed locally in the browser and discarded after analysis.

Local browser processing · CSV, XLSX, and PDF · no stored data

Visit site ↗
Live Six hours

hypeprice.fun

A price terminal for $HYPE that folds live Polymarket prediction-market positions together with news sentiment into one directional signal.

Why I built itSomeone shipped SolPrice, and I wanted to find out whether I could do the same thing without knowing how to code. Rather than write prediction contracts, I embedded Polymarket's existing markets. The liquidity was already there, so building my own would have been an exercise in vanity.

Lovable + Claude · not a line by hand

Visit site ↗
Live Internal tool

Nebula

A working guide and playground built directly on 1delta's onchain lending API.

Why I built itYou cannot sell a developer API you have never used. I built on ours the way a first-time integrator would, hit the same walls a customer would hit, and took the friction back to the team as fixes instead of opinions.

Lovable + Claude · shipped to the 1delta team

Visit site ↗
Chrome extension Personal

Eye Rest 20-20-20

Every twenty minutes it slides a card onto whatever page you're reading and rings until you look twenty feet away for twenty seconds. The countdown only starts when you click.

Why I built itI stare at screens all day. Every existing reminder fired an OS notification, which I had trained myself to dismiss without reading. This one takes over the page and makes you press the button, so ignoring it costs more than obeying it.

Built with Claude · Manifest V3, runs fully local

GitHub ↗
Chrome extension Personal

Tasks

A quiet, Apple-style task list that lives in the browser toolbar and survives between sessions.

Why I built itEvery task app wanted to be a tab, and a tab is a thing you close. I wanted the list to open where I already was, one click from whatever else I was doing, and still be there tomorrow.

Built with Claude · local storage, no account

GitHub ↗
AI consumer productExperiment

Trace Style Find

A visual fashion discovery engine that turns an outfit photo into a search query across fragmented Indian ecommerce inventory.

What I exploredUpload an image, understand the clothing and style, retrieve visually similar products, and rank matches across roughly ten marketplaces including Myntra, Nykaa, Flipkart, and Meesho. The product problem was not generating recommendations. It was making visual intent searchable.

Computer vision + multimodal AI + search + ecommerce aggregation

GitHub ↗
AI assistantBuilt

EvelynAI

A Telegram-based AI assistant that put an LLM inside a workflow people already understood.

What I learnedThe product was more than a prompt. It connected Telegram, a bot interface, an LLM and an API layer into a usable interaction, giving me practical experience with orchestration, prompt design, and turning model output into a product.

Telegram + bot interface + LLM APIs

Product Hunt ↗
Launch workArtflow

Artflow launches

Product Hunt launch execution for Artflow's Actor Builder and Director Mode.

My roleI did not build the product. I executed the launches, translating product value into clear launch narratives, distribution, and Product Hunt momentum for two distinct capabilities.

Product positioning + launch strategy + distribution

Product HuntLaunch playbook

Launch systems

Airtable-powered finance dashboard and Product Hunt 2024 Launch Playbook.

What this representsProduct work is not only software. I also build the systems and narratives that help products launch, get understood, and find their first users.

Product positioning + operational systems + launch execution

AI and operating systems

Products are only one form of building.

I also assemble systems when the problem is information, distribution, or repeatable execution.

AI systemOpenAI and Zapier content engine, connecting retrieval, transformation, structured output, and distribution.Built and used
ResearchMulti-stage workflows for source processing, extraction, synthesis, editorial work, and content repurposing.Builder / operator
Lead intelligenceAI-assisted prospect discovery, enrichment, qualification, prioritization, and personalized outreach context.Builder / operator
Market dataHyperliquid workflows tracking markets, volume, open interest, fees, deployers, and ecosystem activity for research and GTM.Builder / operator